Ebay,the online shopping portal, released its new Corporate Logo after completing the long run of 17 years. The color schema is kept the same as before but the letters are no more floating rather they are laid down in a simple fashion. The new logo will officially roll out in October on website & all advertising and marketing campaigns.
Devin Wenig, President, eBay, quoted, “Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing. Today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Our most successful sellers ship most items free, offer returns and deliver consistently great customer service. Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. It’s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay.”
“The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.”, he said.
eBay is trying to create new ways of buying and selling by becoming a mobile commerce leader. Its mobile apps have been downloaded 100 million times and this year company expects over $10 billion in volume transacted via mobile. Clear motto is the new ebay is Shopping anytime , anywhere ?
Recently, Microsoft released its new logo after 25 years.