Microsoft, the technology giant, launched its new corporate logo yesterday. It has been 25 years since Microsoft updated its logo and the IT giant thinks this is the perfect time for a change. The year ahead looks like an incredibly exciting one for Microsoft as they prepare to release new versions of nearly all of
their products.
The logo has two components: the logotype and the symbol. The logotype has been written using the Segoe font which is the same font as use in Microsoft products & their marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors, as stated by the company in its blog post posted by Jeffrey Meisner.
As per the blog post, “It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This wave of new releases is not only a re imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. We’re excited about the new logo, but more importantly about this new era in which we’re re imagining how our products can help people and businesses throughout the world realize their full potential.”
Starting today, the new Microsoft logo will be used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all Microsoft stores over the next few months. It will sign off all of their television ads globally. And it will support their products across various forms of marketing.
Microsoft also added that fully implementing a change like this takes time, so there may be other instances where one will see the old logo being used for some time.
