Citing many vital statistics from the Parallels SMBs Cloud Insights report that indicated a rapid growth in SMBs buying cloud services, the session titled “Delivering innovation in your cloud offers,” had Mr. John Zanni, VP – Marketing and Alliances, Parallels emphasizing on how most of the opportunity to grow lies in emerging economies, rather than the developed markets.
The SMB market, growing 3 times faster than the mature market, will overtake mature market size in hosting, communication and collaboration by 2014. Statistics also showed that SMBs in emerging markets are 6 times more willing to adopt new cloud services, when compared to their counterparts in developed countries, thus making them an all-together different domain which needs to be targeted differently.
While up-selling and cross-selling existing customers is the go-to-market strategy in developed economies, SMBs in India need to be first educated about cloud services and then offered entry level pricing and bundles to increase the cloud adoption.
“Parallels makes it easier for service providers to grow and profit from the SMB Cloud with service delivery softwares, expertise, and partner ecosystem,” said Mr. John.
He talked about how Parallels product enable seam seamless distribution across the SMB IT ecosystem. Parallels APS 2.0 helps ISVs package and integrate their applications to the resources of Service providers, who then use Parallels Plesk Panel to distribute and manage the applications among various resellers, who finally use Parallels Reseller panels to channel them to the SMBs. This builds a very broad ecosystem that Parallels partners can leverage to generate revenue.
Parallels control panel solution, called “Parallels Plesk Panel”, which will have V 11.5 released soon, lets web hosting providers, web designers cut time spent on top 10 common tasks by 50% and has features like Business Mail, IaaS, Partner Central, Streamlined App provisioning etc.
Having the same easy-to-use interface of Parallels Plesk Panel, the relatively new Parallels Plesk Automation helps shared web hosting providers manage and scale multiple servers with a single panel in a secured way while also cutting down costs.
Parallels Plesk Panel Suite comes with various add-ons like Parallels Web Presence Builder, Parallels Domain/SSL Reseller Program and some additional Value-added Services for web hosting providers.
John also talked at great length about Parallels Partner programs like Parallels Partner Central and Parallels PartnerNet and how they provide access to Parallels resources (Case Studies, Best Practices, SMB Research), peers, community, all at a single place.
Scalable, hot-pluggable, high availability, self-healing and fault tolerant with auto-recovery- Parallels Cloud Storage lets customer monetize unused disk-space, provides advanced disaster recovery with geo-replication and uses RAID encoding to reduce cost per GB.
Also highlighted were Parallels Virtualization solutions like Parallels Virtuozzo Containers and Parallels Server Bare Metal and how they’re more beneficial than the traditional Hypervisor solutions.
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The next session lined up is “Data centre cooling: Don´t waste money on the wrong solution” by Mr. Suresh Balakrishnan, Managing Director, Stulz at 11:30 AM IST.