What’s the one thing that can make your business bigger than ever? The answer is- ‘having a good online presence’. And how do you create a stunning online presence of a company? The only way is by creating a remarkable website.
With the advancement in technology and expansion of the internet era, everything today happens from the comfort of the screen. Be it buying clothes or booking tickets, people today are completely dependent on the internet. Now, if you want your business to be more bountiful than before, you must create a website.
In this article, we will give you some tips on how your website can do better and enlighten you about some key attributes of a good website.
Check out the qualities of a brilliant website
Without further delay, let’s get started with the characteristics of a good website!
1. Well Designed
What is the first thing that attracts the audience and has the power to convert your visitors into your customers? Of course, the design of the website. So, while you are at the initial stages of creating your website, make sure it is well-designed. The design of the website should not be too clumsy. The colour, the font, the font size and the overall design must be visually pleasing and soothing. It must be simple yet elegant enough to make your visitors fall in love with your website.
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2. SEO Friendly
In order to make the online presence of your website felt, it is mandatory for it to be SEO inclined. If your site is SEO-friendly, it will be easy for Google to crawl each and every page. If Google crawls, understands and indexes each and every page, it becomes easy for your website to rank on Google Search Engine. And this ranking will only bring you your potential customers.
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3. Amazing Content
Next on our list is the ‘baap of everything’. Someone rightly said, ‘Content is one thing that can make or break a company’. If you want your website to look good and do good, you must have some really compelling content. The content of the site should be such that it makes it easy for customers to understand your motive. One must also keep adding fresh content to the website which can be done in the form of blogs and articles.
What is the whole point of operating a website if it is not user-friendly at all? What we mean by having a user-friendly website is to make it easy for the visitors to use it. Right from easy navigation to easily finding what they want. The website must have a search bar where people can find the product/service they want.
Would you like to surf a website that is slow and takes a long time to load? No, right? People prefer using a fast website rather than wasting their time in using a slow one. If your website has a good speed and is responsive, there are high chances of users to visit your site again and again. Moreover, Google also checks the speed of your site and takes this factor into consideration while ranking a website. So, now you know how important it is to scale-up and maintain the speed of your platform.
With the increase in cybercrime such as information breach and hacking, security is the most vital attribute of a good website. The more secure the website is the more are the chances it can gain traction. If your website is highly secured, people will start trusting it and find it reliable. Be it passwords, payments or other personal information of users, you must make sure that all the critical information is highly encrypted and safeguarded.
Coming to another crucial aspect of a good website is none other than its functionality. Imagine if a chunk of potential customers visit your website and your site is down at that moment! Isn’t it a big-time loss for any business? In order to make sure you don’t face this problem, you must make sure your website functions 24×7. If there is any error, issue or glitch, make sure you resolve it at the earliest.
8. Provide Contact Details
If you are a new player in the market, people would like to know more about you. So, while you design your website, keep in mind to add the ‘About Us’ tab either at the top or at the bottom of the home page. In the about us section, you can include a bit about your company and also give all the major contact details such as email id, location and contact number. In case any potential customers or any other businesses want to reach out to you, they will definitely look for these details on your website.
9. Call for Action
With an increase in the social media usage of people around the world, it is also necessary for businesses to have their presence felt across various social media channels. So, if you don’t have social media handles, create them instantly! And, on your website, you can direct your users to follow your social media handles from where they can get to keep an eye on your latest business updates.
10. Optimized for Mobile
Today, more than 62.11% of the world’s population is using smartphones. People prefer surfing the internet on mobile devices than desktop. This makes it necessary for businesses to optimize their website for mobile use. If the site is not optimized for mobile use, the company might lose a huge number of potential customers.
There are approximately 4.66 billion internet users across the world. And, this number is going on increasing year after year. The internet has become one of the biggest business hubs today where almost anything and everything can happen online. So, if you too want to stay connected with the world online, start your website ASAP. Also, let us know if you need any more inputs on this topic. Drop in your questions in the comments section and we will get back to you at the earliest.
Author Bio: Anushka Oza, a product of the ‘90s, a sincere devotee of Pink Floyd, and a free-spirited package of positive energies! Extremely social and fun to be around, this wordsmith takes her work seriously. She is an avid reader, big foodie and travel junkie.