Nasscom Community

VOD streaming: What is VOD streaming and how does it work

4 Mins read

Video-on-demand is an important factor of many latest business models, and many of you probably use it on a daily basis. VOD streaming is, delivering pre-recorded video content over the internet. VOD video can be accessed at any time by the viewer. It allows video creators to earn better monetary benefits on their work. Many famous Video On Demand platforms, such as Netflix and Amazon Prime, provide access to large portions of the media content catalogue at any time. Users can use any internet-enabled device to search for and watch pre-recorded streaming content.

What is VOD?

VOD stands for video-on-demand, and it refers to any content delivery platform that allows users to select when, where, and how they watch media.

You can watch any pre-recorded video content online at your convenience with Video On Demand. Videos can be seen online at any time and from any location. You do not have to wait for a show to be broadcast on TV or in theatres at a specific time.

The way  in which, video-on-demand content material works- 

  • To allow transmission over the internet, the video file is first compressed into a digital format.
  • The video file is subsequently transcoded and saved on the VoD platform servers in a readable format.
  • The video asset is placed in a video container, which includes metadata, subtitles, and thumbnails, among other things.
  • The video is compressed and sent over the internet via a content delivery network when the user requests playback (CDN)
  • The video is decompressed and decoded into visible content by the user once it is received by the video player.
  • The user can then immediately see the video while controlling the speed and other options (play, stop).

Video-on-demand has three key advantages: 

It gives viewers the opportunity to

  •  Watch content whenever you want, whether you’re travelling, cooking, or going about your regular routine.
  • Control what they watch: Rather than consuming shows on Tv that are already planned and you must watch whatever show is on at the moment, you may control what they watch.
  • Viewers may stop, play, rewind, fast forward, and have total control over how they watch information with media controls.

When all of this is considered, VOD allows people to watch material in a simple and accessible manner.

Why Should Your Business Use a VOD Streaming Service?

VOD provides a number of advantages for both providers and users. Here are several valid reasons to create your own video-on-demand platform.

1. Video Security

For content creators, content security is very important, and it’s one of the main reasons to choose a professional video streaming service rather than a free video hosting site like YouTube. Video security features to look for in a VOD provider include user authentication, data encryption, watermarking, and digital rights management (DRM).


VOD services provide consumers with the freedom to access the material whenever and wherever they choose. There are no time or location limits, and you may view the same material many times. Users may also stream content from any geographical area, which is not possible with traditional television. Audiences that subscribe to VOD have the option to discontinue their subscription at any time.

3.Control over your material

You have total control over your content by creating your own video on demand website. It is up to you to decide what, when, and how you want to share your thoughts with the rest of the world. There are no advertising restrictions to follow, so you may be as creative as you want.

4.  Online Community and Passion

VOD is about more than just streaming videos. It’s all about forming a community around your ideas and interests with others who share them. In the VOD streaming environment, one may become very successful by giving value and innovative material in their particular business.

5. Multiple (VOD) Monetization Methods

The technique of earning money by publishing and sharing videos on video networks is known as monetization. To make money from their content, video on demand businesses use a variety of video monetization approaches. You may select from the most common options, such as AVOD (ad-based), SVOD (subscription-based), and TVOD (video on demand) (transactional or pay-per-view). Depending on the company, hybrid models such as SVOD & TVOD or SVOD & AVOD can be used to increase revenue.

You generate recurring money month after month from your customers using SVOD (subscription video on demand). This assures a continuous flow of cash and allows you to concentrate more on your projects without having to worry about money.

6. advertisement-free Entertainment: 

It goes without saying that ads have never been well received by our customers. The majority of them are willing to pay a higher VOD fee to watch ad-free material. Because the service employs AVOD monetization, consumers have no choice but to see the adverts on traditional television. However, following a video subscription platform that attracts a large number of customers, VOD offers them enjoyment without advertisements.

7. Infinite Customers and Accessibility: 

Having your own VOD platform allows you to serve an unlimited number of customers. With a simple click, anybody may access your platform from any device. You may greatly expand your audience by providing the material that connects with your viewers.

8. Scalable and Reliable Delivery

If your VOD platform has a unique content collection, you’ll choose to reach out to clients all over the world, which can only be done with the help of a fast and dependable CDN. A multi CDN enabled video–on–demand service provider also gives a layer of security by allowing your content to be sent to the most appropriate server nearest to the person who requests it. As a consequence, your material will be delivered with less latency and at a quicker speed.

9. White Label Streaming Service 

You may utilise your own logo, brand colours, and other elements that reflect your brand identity when you use a white label streaming service. A VoD platform should be successful in establishing a brand. 

10. Adaptive Bitrate Streaming

For a video streaming platform, the ability to ensure that the highest quality video streams are given to your customers is important. This is only available with ABR-enabled video streaming, so check to see whether your streaming service provider supports ABR.

11. Encoding and Transcoding tool

Video hosting solutions provide important functions such as encoding and transcoding to compress and decompress your video into multiple versions for comfortable playback on various platforms.  


People may watch videos at any time and from any location thanks to the Video On Demand (VOD) Streaming Service Platform. As you read this blog, you may have a better understanding of what VOD is. Video on Demand is a huge topic, and this is only the beginning.