NewsVMware, Inc.

VMware launches its Cross-Cloud managed services for the multi‑cloud era

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managed service providers

VMware, Inc. unveiled its latest offering, the VMware Cross-Cloud managed services, designed to help highly skilled partners grow their managed service practices. With prescriptive offers and improved benefits for both partners and customers, the new services aim to simplify the building and consumption of managed services. VMware’s existing ecosystem of over 4,000 cloud service providers, catering to tens of thousands of customers globally, will serve as a foundation for the new service. The move is expected to bring profitability to partners while also creating opportunities for growth and expansion. 

Adopting multi-cloud services can help organizations develop modern applications, speed up cloud transformation, and enable secure hybrid workforces. However, ensuring security, managing costs, and workload/data mobility are key challenges faced by organizations adopting multi-cloud operating models, according to research by S&P Global Market Intelligence. The research also reveals that 83% of organizations are ready to use external managed or professional services for supporting their hybrid and multi-cloud efforts.  

VMware is addressing these challenges with its Cross-Cloud managed services, which offer prescriptive solutions, incentives, aligned go-to-market activities, and increased flexibility. This will enable Managed Services Providers to drive growth, improve profitability, and increase recurring revenue while bridging the IT talent and skills gap for customers. 

“With our global ecosystem of VMware Cross-Cloud managed services providers, we will help customers to evolve from cloud chaos to cloud smart while achieving outcomes faster,” said Zia Yusuf, senior vice president, strategic ecosystem and industry solutions, VMware. “VMware Cross-Cloud managed services is yet another example of how we will empower partners to expand and grow their VMware businesses while collaborating to help customers implement a cloud smart strategy that accelerates their digital transformation.” 

VMware Cross-Cloud managed services offerings 

VMware will offer prescriptive solutions that focus on specific customer goals, with the support of closely aligned go-to-market strategies, sales, and customer support. Partners can leverage these targeted solutions to create customized Validated Service Offerings, enabling them to provide unique and differentiated services. 

VMware’s Cross-Cloud managed services for Hybrid Cloud will provide customers with several benefits, including reduced total cost of ownership for on-premises environments, simplified operations, improved observability and actionable insights, and faster cloud migrations. The services will include: VMware Cross-Cloud managed services for private or sovereign cloud and VMware Cross-Cloud managed services for public cloud.  

Partners will utilize VMware Cloud on AWS or new VMware Cloud Packs, which will consist of hyperconverged infrastructure, hyperconverged infrastructure with advanced automation, compute with advanced automation, and VMware Cloud Foundation, to build these services. 

VMware’s Cross-Cloud managed services for Native Public Cloud and Modern Apps will help customers automate secure modern platform operations across multiple clouds, achieve centralized governance, and improve cost control. The services will include:  

  • VMware Cross-Cloud managed services for Centralized Governance powered by VMware Aria,  
  • VMware Cross-Cloud managed services for Cost Optimization powered by VMware Aria Cost, and  
  • VMware Cross-Cloud managed services for Cloud Native App Delivery powered by VMware Tanzu. 

Benefits for Cross-Cloud managed services providers 

The new VMware Cross-Cloud managed services badge will help partners showcase their expertise in delivering VMware validated managed services offerings (VSOs) and validate their achievement of the upcoming VMware managed services specialization (MSS). Partners can differentiate themselves and gain more market recognition and profitability through the badge. VMware Cross-Cloud managed services providers will receive customized financial and non-financial partner benefits. including: 

Improved incentives: Badged partners have the chance to earn up to 40% more rewards for providing assessments and proofs-of-concept. They can earn up to 100% more than non-badged partners for deployment services. Additionally, they also get more back-end rebates for selling VMware Cross-Cloud managed services via the new Sell incentive in Partner Connect. 

More flexibility: VMware is introducing a “Bring Your Own Subscription” option that allows customers to use their existing VMware subscriptions in VMware Cross-Cloud managed services provider environments. This option will provide customers with greater flexibility to leverage their subscriptions and take advantage of the support and expertise offered by qualified VMware partners. 

Go To Market alignment: A new co-selling program will assist the managed services providers in generating demand, as well as selling and closing activities, enabling VMware to provide support. 

Ease of doing business: Partners will get even more deal protection on SaaS-related sales. 

Read next: Veeam announces new Competency Program for its VARs and CSP partners

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