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Promoting handmade goods on Instagram: 6 things you need to know


Instagram is an incredible platform for promoting handmade goods. With an insane number of active users, there is no better place to show off your beautiful creations. There are no shortcuts to substitute hard work but there are always some things you can do to give you a better start.

Before you start promoting your goods on Instagram, there are a few things you need to know.

1. Handmade goods are a hot commodity

There is a very large market for handmade goods, which is only getting bigger. In fact, according to Etsy, the handmade goods market is currently worth $2.4 billion.

With such a large market, it is no wonder that so many people are turning to Instagram to promote their handmade goods. Any kind of goods can be turned into a profit as long as there is a demand for it.

Researching your target market is essential to promoting your handmade goods successfully on Instagram. If you are unsure where your goods fit in, look at what is already being sold on Etsy and other similar platforms.

You can also check out hashtags to see what people say about handmade goods. Identifying popular trends will help you to better market your goods. Sometimes, you must put a new twist on an old item to become successful. For example, if you notice no coffee mugs with a specific type of design, you could fill that niche and, therefore, the demand.

Making sure your business can operate at a profitable level is key to any success, so make sure you are always fully aware of what you are doing before taking the plunge into promoting your handmade goods on Instagram.

2. Why Instagram is the perfect platform to promote your products

Instagram is the perfect platform to sell handmade goods for several reasons. With it being one of the most prominent social media platforms, it provides a great alternative to setting up your own website to sell your products. Plenty of complications can arise when creating your own site, such as signing up for a poor web hosting service, forgetting to renew your domain name, or not having enough traffic to your site.

The first reason is that Instagram is incredibly visual. Since your goods are probably very visually appealing, this is a huge advantage.

People are much more likely to make a purchase if they can see it first. With Instagram, you can show off your products in all their glory, giving potential customers a real sense of what they are buying.

Another reason why Instagram is perfect for promoting handmade goods is because it has a huge active user base. As of June 2020, there were approximately 1 billion monthly active users on Instagram.

This means that there are many people out there who could be interested in your products. All that’s left for you to do is reach them.

Finally, Instagram is a very engaging platform. People are constantly scrolling through their feed, liking and commenting on posts. This makes it the perfect place to promote your handmade goods.

3. Effective ways to create an Instagram account for your business

If you don’t already have an Instagram account for your business, now is the time to create one.

Creating an Instagram account is very simple and only takes a few minutes. All you need is an email address, a phone number, or a Facebook account.

After you’ve established an account, you can start sharing photos and videos of your handmade goods. Be sure to include some relevant hashtags as well as a link to your website in the bio section of your profile.

Making yourself stand out is very important as you compete with many other businesses. Creating a unique value statement and using high-quality images will help you attract potential customers’ attention.

Always make sure that your business is clear about what it is providing. Creating a consistent brand will help you to build trust with potential customers. If possible, try using uniform colors, fonts, and logos across your social media platforms.

4. What content to post on Instagram

Now that you have an Instagram account for your business, it’s time to start posting some content.

When it comes to promoting your handmade goods on Instagram, quality is critical. Posting high-quality images and videos will improve your Instagram page and make your products more attractive to potential customers.

In addition to posting photos and videos of your products, you should post behind-the-scenes content. This could include images or videos of you making your products or even just photos of your workspace.

People love seeing the process that goes into making handmade goods, so this is a great way to connect with them on a personal level.

Instagram Reels have become a trendy way to share short videos. These videos can be up to 15 seconds long and are perfect for sharing quick tips or showing off a new product.

There is some interesting way to catch the attention of your Reels videos. You can use creative effects, add music, or even use a voiceover. Always back up your content on cloud services or other places in case your phone or computer crashes.

5. How to make use of hashtags to get more followers and traffic to your store

Hashtags are a great way to get more followers and traffic to your store. If hashtags are used correctly, they can help you to reach a wider audience and connect with potential customers.

To find relevant hashtags, start by searching for popular hashtags related to handmade goods. It’s also best practice to check out some of the hashtags that your competitors are using.

Once you have a sizable list of relevant hashtags, start using them in your posts. Be sure to use a mix of popular and niche hashtags to reach the widest audience possible.

Image Source: Giphy

In addition to using strategic hashtags in your posts, you can also use them in your Instagram Stories. This is a great way to reach even more people and get traffic to your store.

If you notice that your page is getting lots of traffic, you can even create a unique hashtag to make your brand more memorable. Being creative and having fun with your hashtags is a great way to connect with potential customers and stand out from your competitors.

6. Tips for promoting your handmade goods on Instagram

When you’re trying to be a success on Instagram, it’s important to remember that quality is key. This applies to both the images and videos that you share, as well as the written content.

Take the time to edit your photos and videos to ensure they look their best. You can also hire a professional photographer or videographer to help you create high-quality content. If you’re paying for views for your page or investing in a full ad campaign, you’ll need to ensure that your content is top-notch to get the most out of your money.

Ensuring you are genuine and personal will also help you connect with your audience. Instagram is a great platform for showing your brand’s personality. If you have a value statement for your business, you can apply this directly to your content. Creating Instagram reels to demonstrate your product and how it is made is also a great way to demonstrate to potential customers exactly what you are selling.

You can provide value in other ways, such as writing blogs, how-to guides, or even just sharing your story. Focusing on some other ways to benefit your target audience will show that you’re not just trying to sell them something but trying to help them solve a problem.

Now that you know how to use hashtags, create high-quality images and videos, and share behind-the-scenes content, it’s time to start promoting your handmade goods on Instagram. By following these tips, you’ll be able to connect with potential customers and increase traffic to your store. Remember to have fun with it and be creative!

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