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The Use of Advanced Analytics in Business Process Management

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Technology is evolving at staggering speeds, and every turn leads to the creation and consumption of huge amounts of data. Studies show that the daily global data creation is about 2.5 quintillion bytes.

As a result, the concept of big data is no longer a trend; it’s a reality. And while processing the data influx can pose challenges, data analytics offer enormous benefits to businesses.

Companies are constantly generating various metrics like predictive analytics spawning from data on user behavior. The computational technology ushers in the potential to develop effective business processes powered by faster data-driven decision-making.

Advanced data analytics is a powerful game-changer. Businesses that have realized the potential analytics and embraced it are reaping the benefits. Ideally, data analytics is about the review of massive data sets to identify trends, patterns, and associations. On the other hand, business processes involve various methods and inputs to deliver desired outputs. The use of analytics in business process management combines the two disciplines to create potent organization improvement methodologies and tools.

Here are some of the uses of advanced analytics in business process management.

  1. Enhance Human Resource Management in Companies

Of all the different resources that fuel businesses, human resources tend to be the most important.  The success of any company depends on the efficient management of human resources. Data analytics and insights have helped businesses identify, hire, and promote a talented workforce.

By leveraging the data on potential employees, human resource departments can create recruitment strategies to attract appropriate talent based on the proven achievements of prospective employees.

Most importantly, insights derived from the data gathered by human resource departments can help companies process information related to employee training, error rates, absenteeism, work efficiencies, and output per net income.

  1. Helps Businesses Enhance Customer Management Processes

Clients are one of the most valuable assets that businesses have. Without good customer management, any company is bound to fail. As such, successful brands must be responsive. They must hone the capability to discover emerging customer preferences and respond quickly. Data analytics is a vital aspect for business, and it helps discover how clients perceive and feel about particular products or services.

Businesses use various data models and methods to analyze the information about customers. The data helps companies to discover customers’ preferences, tastes, and habits based on previous customers’ actions and decisions.

These insights are essential in streamlining and improving products and services to ensure higher customer satisfaction and loyalty. With advanced data analytics, you can understand and predict customer behavior. In response, businesses can leverage the data and reshape supply chain processes, rethink pricing strategies, and adopt superior customer acquisition strategies.

In a nutshell, customer data analytics is crucial since it helps brands provide the best service and products and, in turn, realize higher profits.

  1. Mobility and Agility of Teams Across the Organization

Each team across various corporate departments has the same purpose –maintaining efficiency and cross-department collaboration to enhance business processes. But this is not always the case, especially when it is hard to track and analyze results.   

When business processes are informed by advanced analytics, organizations can remain agile. And that’s because the insights can help your business adapt to changes quickly. Data analytics facilitates efficient collaboration across departments to ensure standardization in crucial business process segments. As a result, all teams throughout the entire organization become more accountable and efficient.

Most importantly, business stakeholders can monitor and implement necessary changes depending on data insights.

  1. Supports Efficient Product Development

Today, brands have to cope with the customer age where consumers are more aware than ever.  This means that businesses that are unwilling to respond to the market with the appropriate offers are likely to face extinction. As such, product development is an integral part of business continuity.

Innovative brands develop their products based on accurate data collected about existing products. As such, companies leverage data insights to study potential markets and future trends before deploying resources to develop new products.

The data insights provide useful information regarding product specifications, customer needs, pricing, and existing competition. Consequently, analytics eliminates guesswork throughout all the stages of product development. In the absence of data analytics, brands may end up spending significant resources on products that nobody wants.

In addition, businesses can leverage analytics to enhance their existing products and stand out from the competition.

  1. Enhanced Decision Making in Manufacturing Processes

Most manufacturing businesses understand the importance of analytics and insights when determining the efficiency of manufacturing processes. Advanced analytics and smart technologies have now become an essential building block that determines success in the Industrial Internet of Things (IIoT).

Modern businesses that leverage IIoT and advanced analytics have become more effective in dealing with manufacturing challenges that were insurmountable a few years ago. For example, analytics are making it easier to address inefficiencies associated with product testing before market launch.  

With advanced analytics, brands can now identify manufacturing faults in real-time and avoid losses.  Similarly, analytics provide invaluable insights to track bottlenecks in production segments, mitigate risks, forecast emerging industry trends, and monitor supplier performance.

  1. Managing and Eliminating Wastages in Business Processes

Wastages in the business processes account for a significant amount of the total business resources needed. Considering the volatile nature of modern markets and scarcity of resources, excessive wastages could hamper business continuity.

Advanced analytics offers companies comprehensive insights that inform the allocation and deployment of resources. This ability allows management teams to determine the areas where resource allocation will generate maximum profits.  Consequently, this prevents resource wastage throughout the organization and ensures effective business processes and higher revenues.

With sufficient analytics, organizations can ensure increased visibility of their business process and operations. More visibility often leads to more efficient deployment of resources and improved workflows. Also, this ability helps eliminate duplication, redundant activities and minimize the risks associated with human error.

According to studies by Gartner, advanced analytics in the financial sector can save at least 25,000 hours of unnecessary rework that stems from human mistakes. By promoting error-free operations throughout various departments, businesses can ensure performance quality and accountability.

Most importantly, advanced analytics also facilitates the development, implementation, and continuous monitoring of superior business processes. When done in the right way, it results in lean and agile organizations with minimal risk of fraud. 


With advanced analytics, modern businesses are learning better approaches to leverage data insights and deploy actionable solutions. This helps them become better as a business and maintain a competitive edge. Today, analytics is not only helping brands to understand their customers better, but it is also ensuring superior business processes.

At the end of the day, using data analytics in business process management improves the overall performance of business intelligence and speeds up decision-making.