The Future of WhatsApp for Brands and Marketers: 5 Things You Need to Know

WhatsApp is the most popular and influential messaging platform in the world. Besides WhatsApp’s extensive user base and friendly features, the app has also become intriguing to companies because it’s attracted users worldwide. WhatsApp marketing allows you to keep in touch with your audience – more than half of its users check WhatsApp every day. You can be sure that they will read your texts, as these messages have a 98% open rate. The ultimate object is that all customers love this communication channel.