Web hosting provider SiteGround today launched its revamped website. The company has reinvented its brand identity and has redesigned logo, website and hosting plans structure in line with the new brand concept.
The revamped website and collateral reflect what SiteGround terms as its “handcraft” approach to hosting in contrast to the “mass-production” one chosen by other web hosts.
SiteGround now uses origami in their website design as a symbol of superior craftsmanship and has replaced its old logo with a handwritten one.
The company has also released three short videos that showcase paper-made figures to explain SiteGround’s Security, Speed and Support in an easy-to-grasp manner.
In addition to the visual improvements, SiteGround has also made significant changes to their hosting plan structure.
Cloud hosting and the dedicated server offerings are now equipped with software solutions developed by SiteGround during the last year, namely, The SuperCacher – site speed booster , a staging tool, WordPress and Joomla auto-updaters, and a CloudFlare CDN implementation.
The shared hosting offerings of the company have moved from the one-plan-fits-all to three different plans that target needs of various customers, from start-up websites to advanced geeky users, in a better manner.
Named Startup, GrowBig and GoGeek, the three plans are priced at $3.95/mo, $7.95/mo and $14.95/mo respectively.
“SiteGround has a unique approach to web hosting. In an industry where most providers use standard, ready-made solutions, we create our own systems to make customers’ websites faster and safer. To give you just a few examples: we were the first to implement the chroot account isolation, multiple PHP versions, and mem_cached on shared servers,” said Lilyana Yakimova, Marketing Manager, SiteGround.
“Additionally, our support is famous both for its speed and expertise to solve issues that most other providers would never attend to. However, we were failing to communicate all that through our website. So the aim of the new brand identity is to explain our unique handcraft approach and how it delivers a superior customer experience,” she added.
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