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Sara Siddiqui of Red River Featured on CRN’s 2021 Women of the Channel List

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CLAREMONT, N.H. & CHANTILLY, Va.–(BUSINESS WIRE)–Red River, a technology transformation company today announced that CRN®, a brand of The Channel Company, has named Sara Siddiqui, Partner Alliance Manager to the highly respected Women of the Channel list for 2021. This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers.

The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.

Siddiqui manages the Partner Alliance team at Red River, where she oversees strategic engagement initiatives, supports go-to market strategies and develops value-added partner opportunities. In 2020, Red River was recognized by several OEM partners with partner of the year honors, and the company continues to expand its partner portfolio.

“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”

“Sara has built new partner relationships and expanded those we’ve had for decades, ultimately creating more opportunities to deliver quality solutions and positive business outcomes for our customers,” said Kush Kumar, Red River Chief Revenue Officer. “I have no doubt Sara’s creative and collaborative style will continue to drive success for our company and our partner community for years to come.”

The 2021 Women of the Channel list will be featured in CRN Magazine on May 10th and online at

About Red River

Red River brings together the ideal combination of talent, partners and products to disrupt the status quo in technology and drive success for business and government in ways previously unattainable. Red River serves organizations well beyond traditional technology integration, bringing more than 25 years of experience and mission-critical expertise in security, networking, analytics, collaboration, mobility and cloud solutions. Learn more at

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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© 2021. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.


Melinda Walker

Red River

Jennifer Hogan

The Channel Company