DAILYHOSTNEWS, December 3, 2011 – Salesforce.com, the enterprise cloud computing company unveiled the Radian6 Social Marketing Cloud. The Radian6 Social Marketing Cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. Together these innovations will let companies turn millions of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships.
“Social media is the single biggest change in marketing in the last decade. Social enterprises recognize that social media provides real-time opportunities to delight customers and prospects. The Radian6 Social Marketing Cloud will enable every company to be at the forefront of this exciting industry shift,” said Marcel LeBrun, SVP and GM for Salesforce Radian6.
“GNC’s social enterprise vision is to delight customers all along their journey to adopting a healthy lifestyle,” said Chris James, director of social media, GNC. “The Social Marketing Cloud allows us to engage with consumers on a completely new level and create relationships long before a customer walks into a GNC store.”
There are millions of Facebook updates, tweets, and billions of YouTube views every day. These social media conversations are about companies’ brands, products, and industries and it’s virtually impossible for companies to scale to monitor and engage effectively. The Radian6 Social Marketing Cloud will help social enterprises transform the massive volume of social media conversations into meaningful engagements. Just as salesforce.com transformed how companies sell and service their customers, the company is now revolutionizing how businesses market in the social era.
The Radian6 Social Marketing Cloud allows marketers to adapt to the new world of social marketing through these five key pillars:
1.) Social Monitoring: Managing Millions of Social Conversations – Radian6’s unique technology enables companies to monitor on a social scale by capturing 150 million sources of social media conversations across the web including Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and more
2.) Social Insights: Leveraging Social Media Intelligence – The massive volume of social media conversations generated by consumers can be overwhelming to an organization, but overlooking a tweet from a prospective customer could result in loss of sales. New Radian6 Social Insights provide intelligent dashboards and sophisticated analytics to filter through the noise, identify relevant conversations and perform marketing campaign analysis.
3.) Social Engagement: Connecting with Customers and Prospects – The Radian6 Social Engagement Console now enables companies to engage with customers directly where the conversation is taking place — whether on Twitter, Facebook or other social channels.
4.) Social Workflow: Delivering Millions of Social Conversations across the Enterprise – With the launch of Radian6 Social Hub companies will be able to organize massive amounts of social media conversations by applying sophisticated analysis and rules.
5.) Social Websites: Empowering Marketers to Move at the Speed of Social – Siteforce empowers marketing organizations to move at the speed of social and quickly and easily build socially rich websites to engage with customers and prospects. Using a powerful drag and drop studio, marketers can build, edit and publish pixel perfect websites, without any help from IT.
The Radian6 Social Marketing Cloud
Founded in 2006, Radian6 was created with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Radian6 captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities, and provides actionable insights in real-time.
Siteforce is generally available. Siteforce charges per site and per website developer user. Through the end of 2011, companies will be able to get started with one site, two contributor users and two publisher users for $9,900 USD per year. Siteforce can be purchased stand-alone or added to existing salesforce.com installations.