It’s unlikely that live video streaming will go away very soon. It’s a fact that it’s here to stay, and there’s nothing anyone can do about it except embrace it with open arms. How can small businesses use live streaming to improve their branding? Here are some of the benefits of using live video in your business.
Importance of Live video streaming:
LinkedIn’s recent announcement of its entry into the live video streaming industry should serve as more evidence of the company’s growing clout in the marketing world. More and more companies are realising the value of going live for their small business branding.
Flicknexs makes it easier to brand your company through live streaming by creating customizable, professional-looking films. Whether you plan to go live on Facebook or YouTube, this streaming tool will help you attract more potential clients without breaking the bank.
1. Transparency in the Business
Transparency in business is one of the things that people are looking for these days. People want to know if the businesses they do business with are ethical, sustainable, or environmentally friendly. You may gain client trust by using live video to demonstrate that your company has nothing to hide.
Live video boosts your company’s credibility. Customers develop a stronger link with your company when they realise that everything is spontaneous and unfiltered during live shows, resulting in genuine contact.
Transparency in your business process, which you may achieve with live video streaming, aids in great product or service branding.
2. Playing Field Is Open
Even while live video has been around for a while, there is still plenty of room for new players, especially those willing to put in the effort. There are still a lot of untouched sectors in this market that are waiting for someone to take the reigns and become an expert on it.
This implies that if you’re prepared to go live on a regular basis and talk about your brand or niche, you may gradually establish yourself as the leading expert in your field. Live video can give you a leg up on those who aren’t using it yet.
3. Make the most of content delivery
Although content is king, if you don’t know how to maximise content exposure, it will be useless. Because your material is watched on your own timeline, rather than someone else’s, live video helps you to maximise the distribution of your content to the correct audience.
Because people who are not interested will not watch your live video, you will engage with viewers who are interested in your business. This enables you to focus your content at people who are most likely to convert into consumers or clients.
4. Filters that are automatically activated
Your audience must be committed to your live video. Your shows have a defined schedule, and everyone must watch them. This may be inconvenient for some, but it also acts as an automatic filter, weeding out those who aren’t interested in what you have to offer.
Deciphering between people who are actually interested in your business and those who are simply wasting your time is one of the most unpleasant aspects of running a business. Live video allows you to engage while filtering at the same time, saving you a lot of time and allowing you to focus your efforts on those who are truly interested in what you have to offer.
5. Put forth less effort for more results
On average, it takes 2 hours to write a 500-word blog post. It takes 5 to 8 hours to write a 2000-word blog post. A simple vlog can take several hours to film and another two to three hours to edit. A 10-minute live video, on the other hand, can be made in under 10 minutes. It begins when you press the live button and ends when you stop watching the video.
Content creation can be time-consuming, but there is no extra time wasted with live video. You may concentrate on showing people what you have to offer before turning off the live video button and responding to questions and concerns about your company.
6. Reduce costs while increasing potential revenue
It is inexpensive to go live. You don’t need to invest in new equipment or set up a studio to go live. To go live, all you need is your phone, an internet connection, and some peace and quiet.
Marketing costs a lot of money on a regular basis. It does not cost you any more to watch a live video. Instead, because live video has no boundaries, you may now reduce your typical marketing spend while increasing your potential earnings.
You can make your live video as long or as short as you wish. It can be as straightforward or as opulent as you choose. There aren’t any hard and fast regulations. The only requirement is that you show up and press the live button.
Imagine branding your company for a few hundred dollars when other companies pay hundreds of thousands of dollars.
7. It’s all about the RIGHT NOW
You can start a direct interaction with your target audience while you’re live with live video. You can offer live assistance to your viewers and conduct an on-the-spot Q&A.
Almost all live streaming services display comments in real time, allowing you to respond and acknowledge your viewers as soon as they appear on the screen. People that watched your live would want to continue interacting with you afterward. More than just brand marketing, this allows you to turn your audience into a community of people who are genuinely interested in you and your company.