Microsoft is expanding partnership with independent location technology provider TomTom to power its cloud solutions with mapping services.
As a part of the partnership, Microsoft has selected TomTom as the location data provider for its cloud services including Azure, Bing, Cortana, Windows, and more. On the other hand, TomTom has chosen Azure as its preferred cloud provider.
“This deep partnership with TomTom is very different from anything Microsoft has done in maps before,” said Tara Prakriya, Partner Group Program Manager of Azure Maps and Connected Vehicles.
“TomTom hosting their services in the Azure cloud brings with it their graph of map data. Manufacturing maps in Azure reduces the latency to customer applications, ensuring we offer the freshest data through Azure Maps. Azure customers across industries end up winning when their geospatial data and analytics, TomTom data, and Azure Maps services are all running together in the same cloud.”
Microsoft provides Azure Maps, the simple and secure location APIs, for allowing enterprises to add maps, search, routing, and traffic capabilities to their apps. Addition of TomTom’s map data and services will work as a key component for several enterprise scenarios in IoT, mobility, and logistics.
Integration of TomTom’s location capabilities to Azure will also bring native support to customers that will help them build map-based dashboards to visualize IoT spatial analytics and mobility scenarios for vehicle movement.
“TomTom is proud of the relationship we’ve built with Microsoft to offer Microsoft Azure customers access to build location-aware applications and look forward to deepening that relationship as we extend our high-quality location technologies to an even larger audience base,” said Anders Truelsen, Managing Director, TomTom Enterprise.
“We’re excited to be chosen as the location data provider to power mapping services across all of Microsoft, including Bing, Cortana, Windows and many other leading products and the innovations that will come forward in this continued relationship.”
Azure Maps routing services powered by TomTom will enable insightful distribution of goods that originates from farmlands to retail, restaurants, and home delivery. The new innovation will also contribute to improvements in smart city applications.
The integration of TomTom services into Azure Maps SDKs will make it easier to render data sets from multiple sources, like real-time parking meter rates, street-specific traffic, addressing carbon footprint, reducing noise solution, etc.