As a business owner, one of the top concerns is to increase customers and spread awareness about the brand. However, in an era where options are in abundance and consumers have a lot to choose from, it has become imperative for businesses to find new ways to raise sales. One of the most effective and proven routes is to engage your current and potential customers in meaningful conversation. Stimulating dialogue, whether on social media or in person, will create interest about your brand, push people to visit your website / store and increase the chances of converting them into a customer.
But, as easy as that sounds, how can one create conversation about any brand?
There are many ways to do so – let’s have a look at some of them.
- EXPLOIT THE POWER OF SOCIAL MEDIA
With social media on the fingertips, it has become much easier for any brand to make its presence felt. But how can you stand out amongst the clutter? Initiate conversations about relevant topics, ask questions and get to know what your followers think (not just about you, but the current happenings around the world, your industry and the scope of it as well). Use the power of social media to understand people’s opinions, both positive and negative, and see how they can be utilised to your benefit.
- CREATE COMPELLING AND ENGAGING CONTENT
In today’s time, we have multiple platforms available to us at the click of a button. The more the number of platforms available to your consumers, the more number of ways they will consume content. In such a time, you can either let this overwhelm you or ride the wave by creating entertaining and engaging content on every platform. Be it videos, GIFs, reels, pictures or slideshows, compel your audience to come to your page. A handy tip at this point is to remember that all content need not be promotional or it will bore your viewers.
- TAP INTO THE EMOTIONS
Being able to use emotions effectively will always work in your brand’s favour but the challenge is identifying the emotion your brand reflects and communicating it in every piece of content. For example, if you are a fun brand – your social media can have memes, jokes, funny videos, etc. On the other hand, if you identify as a luxury, superior brand, your communication should also reflect that and evoke it in your audiences. While it is important to tap into the emotions of your consumer, it is equally important to let the ethos of your brand shine through in everything you do.
- DO SOMETHING DIFFERENT
This may seem like the most cliche line but it works every time. Put your thinking cap on and get the creative juices flowing. Whether it is a PR stunt or an event, there are multiple ways to catch people’s attention using the online and offline mediums. If you do it smartly, there is a chance people don’t even realise it’s a stunt – win-win situation for everyone.
Taking up any one of these routes will get people to notice your brand, talk about it, look it up and maybe even invest in it. It is vital to remember that engaging your audience in honest conversations should be the starting point, without the blunt intention to sell your product / service. This will help you build the right reputation, engage with people and grow your business.
- By Mr. Vikram Kumar, Co-Founder & Managing Director, SRV Media Pvt. Ltd.