Microsoft LinkedIn through an official statement, announced its decision to acquire sales software startup – Heighten. The financial details of the deal have not been disclosed yet. The acquisition will add more features in LinkedIn’s Sales Navigator tool, enhancing its capacity to increase sales productivity.
Heighten technology provides an integrated workspace that helps sales professionals manage their sales effectively through intelligent tracking and reporting features.
LinkedIn, ever since its acquisition by Microsoft, has tried to include new features and updates to its sales navigator platform, amongst which the last update was released in March 2017.
This move is again targeted towards adding more capabilities to it.
The Heighten software will help in improving sales and productivity with better tracking, pipeline reporting and a smart notepad.
The Sales tracking will help the managers and representatives to record their actions and keep track of every activity without depending upon the sales playbook.
With Pipeline tracking, the managers can maintain a better record of every opportunity and update key fields like the amount of sales, close date, pipeline stage and next steps.
Plus, with Intelligent Notepad feature, the managers can quickly add notes and link them with the CRM through a single click.
LinkedIn will be adding the suitable features in the Sales Navigator in the coming months.
Talking about the move, Luke Braud ‐ CEO Heighten, said in a blog, “The Heighten intelligent workspace is truly unique in its ability to bring together all of the key systems salespeople rely on — CRM, calendar, email, social and delivered — in an innovative, intuitive, and user-friendly way.”
He further added, “This approach to sales productivity is a natural extension of LinkedIn’s goal to make Sales Navigator the best version of LinkedIn for Salespeople, the System of Engagement, and ultimately influence every relationship‐based sale for our customers.”