The landscape of public cloud development and infrastructure platforms (PCDIPs) offers unprecedented capabilities and opens doors to innovation, collaboration, and agility. Among these platforms, the Microsoft Cloud has become a preferred choice for independent software vendors (ISVs) seeking to build and sell applications through the Microsoft commercial marketplace. The ISV Success program offered by Microsoft empowers independent software vendors (ISVs) to leverage the Microsoft Cloud and commercial marketplace for building, publishing, and selling their applications for seizing growth opportunities and increasing revenue.
The program provides a range of partner benefits, including cloud credits, personalized technical consultations, advisory sessions, events, resources, and support. Additionally, ISVs gain access to advanced AI capabilities, such as Azure OpenAI, Face API, Computer Vision, Azure Video Indexer, Custom Neural Voice, and Speaker Recognition, enabling them to incorporate cutting-edge technologies into their applications.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential business opportunity ISVs may realize by building and scaling applications through Microsoft. The findings revealed many benefits for ISVs, including a projected 29% increase in gross revenue opportunities, a 25% rise in larger deals facilitated by the Microsoft commercial marketplace, and a notable 14% boost in gross margin with the utilization of the Microsoft Cloud.
How ISVs can benefit from the ISV Success Program
Recognizing the need for expert guidance, the ISV Success program offers 1:1 consultation with Microsoft experts. These consultations cover crucial aspects such as app architecture design, technical guidance on publishing apps to the commercial marketplace, app architecture review to optimize applications for the Microsoft Cloud, and marketplace listing optimization aimed at driving customer engagement.
Marketplace Rewards program has been seamlessly integrated into the ISV Success Program, granting automatic access to all participants at no cost. The program offers a range of benefits specifically designed to support participants in marketing and selling their solutions. By leveraging the commercial marketplace as a platform, ISV Success Program members can effectively generate leads through Microsoft’s field and channel, enhancing their overall marketing capabilities.
ISVs get to know more about curated content tailored for various application and publishing scenarios, gaining access to code samples, client libraries, reference architecture, and SaaS accelerator tools.
Additionally, ISVs can accelerate their growth through participation in virtual and community events, where they can learn from experts, ask questions, and expand their knowledge.
The ISV success program further encourages community engagement, allowing ISVs to connect with peers and Microsoft experts, receive support, and take part in interactive “ask-me-anything” sessions.
What must Microsoft ISVs do to grow their profits and revenue?
- Create tailored solutions: Develop compelling solutions specifically designed for Microsoft Cloud, taking advantage of its unique features and capabilities.
- Foster collaboration: Work closely with Microsoft and channel partners to establish strong relationships and tap into a wider network of opportunities.
- Invest in the commercial marketplace: Allocate resources and effort to showcase and promote offerings through the Microsoft commercial marketplace, increasing visibility and attracting potential customers.
- Optimize for the Microsoft Cloud: Ensure that solutions are optimized to deliver optimal performance and scalability on the Microsoft Cloud platform.
- Utilize Microsoft tools: Incorporate Microsoft’s tools and resources into the product development process to enhance efficiency and quality.
- Hire and train skilled personnel: Invest in recruiting and training talented individuals who possess the necessary expertise to thrive in the Microsoft ecosystem.
- Active participation in the ISV Success program: Take full advantage of the program’s resources, events, and support to stay informed, connect with peers, and gain valuable insights for business growth.
Eligibility for the ISV Success Program public preview
The public preview of the ISV Success Program is open to ISVs worldwide, both managed and unmanaged, who are currently building a business-to-business (B2B) application leveraging the Microsoft Cloud and are willing to publish their app on the Microsoft commercial marketplace. ISVs that are not a part of the Microsoft Cloud Partner Program will have to join before participating in the program.
In a move to expedite the journey of ISVs to the commercial marketplace and unlock new sales and go-to-market channels, Microsoft has entered into a partnership with Tackle. This collaboration aims to provide expertise and support to help ISVs onboard, mature, and grow their businesses more quickly within the commercial marketplace.
The Microsoft ISV Success program, together with its partner ecosystem and cutting-edge cloud technologies, sets the stage for ISVs to seize revenue opportunities, foster growth, and unlock their full potential in the dynamic world of cloud computing.
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