IAMCP India North and East chapter conducts session on Microsoft GTM program in Delhi

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IAMCP India Microsoft GTM services

IAMCP (International Association of Microsoft Channel Partners), recognized as the world’s largest association of Microsoft partners, recently organized a session for partners to promote the recently launched Microsoft GTM services.

The session “Benefits of Microsoft GTM services for Microsoft partners” was held at Redington India office, Delhi on 6th December. This event was sponsored by RackNap and Adapt-India. RackNap is a cloud service delivery automation platform based in Jaipur and Adapt-India is a software company based in Gurugram.

In this session, Suvrata Gayan, Director – Partner Channel Marketing (Recruit & Comms), Microsoft introduced Microsoft GTM services to the partners and discussed about how they can benefit by implementing them jointly with Microsoft. Suvrata, a seasoned Marketing professional, also shared information about updates in MPN and answered queries raised by partners.

After this, Sabarinathan Sampath, Senior Vice President – RackNap, presented a case study on Microsoft GTM services and shared the experience while executing them. RackNap was a pilot partner before launch of Microsoft GTM services and has executed GTM services in coordination with Microsoft.

Our overall experience with Microsoft Go-To-Market Services has been very positive. We were able to increase our product enquiries by 69% after executing GTM services,” said Sampath.

We are using the IAMCP platform to share how GTM program helped us achieve our goals and how other partners can also benefit from it.

Ashish Kamotra, CEO – Adapt-India also presented a session about their flagship product and how they are leveraging the Microsoft technology. He said,

Titan is a Digital Workplace that simplifies Intranet and document management for Office365 and improves employee productivity,” said Kamotra.

After joining IAMCP, we are finding new opportunities to collaborate with fellow Microsoft partners and working on interesting projects. IAMCP is a very good platform for Microsoft partners and I recommend every Microsoft partner to join it,” added Kamotra about IAMCP.

Sukhvinder Singh, CEO – Defacto Infotech said about his experience with IAMCP India, “It was a very nice experience attending the IAMCP India session. I found this as a highly knowledge sharing event and a very good platform to interact with fellow Microsoft partners.”

Arun Bansal, CEO – ServerGuy said about the session “IAMCP India is making good efforts in bringing fellow Microsoft partners on a single platform and encouraging them to collaborate and grow together. This event was very focused and helped us with deep insights on Microsoft GTM services.”

Munesh Jadoun, President – IAMCP India North and East thanked sponsors and speakers with a token of thanks. He said, “We are getting a very positive response in the North and East chapter and it is growing fast. We encourage Microsoft partners in the region to join us and grow together.

He further said, “I would also like to highlight the continuous support from Suresh Ramani who is leading IAMCP India. He is providing us full support and managing IAMCP India very efficiently.”

Also read: RackNap wins CRN Excellence Award at Channel Leadership Summit (CLS) 2018

He additionally announced a membership offer. If you register for IAMCP annual membership before 15th December, members will get 3 months additional membership. Microsoft partners can register for membership at

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