Tue, 09/14/2021 – 17:56
Peter Drucker once said that the true purpose of a business is to create and keep customers. To make customers see value and to keep them loyal to the brand, it is important to increase the perceived value of the brand’s offerings. Recognizing the value of these offerings enables retailers to guide consumers toward better, and sometimes, more expensive option effectively. Businesses today have great visibility internally into their sales and marketing strategies, but lack in-depth insights especially in terms of product matrix, pricing strategies, and consumer buying behaviour.