Videos streaming can assist you in the following ways:
- increase the number of visitors to your website
- improve your interactions with customers
- increase your email list, gain more social media followers, and expose your business to a larger audience
- new product or service promotion
- All of these advantages result in increased sales.
1. Create a YouTube channel first
Creating a YouTube channel is the first step if you’re not already utilising videos to advertise your business.
This is why.
It’s simple to share videos you’ve uploaded to YouTube on other sites.
The YouTube platform makes it straightforward to do this, whether you’re embedding the video into your website or simply emailing a link.
You’ll be distributing your videos streaming over a variety of sites, as you’ll see shortly.
You’ll save time if you upload all of your content to YouTube first because you won’t have to make the same video again.
2. Make a Facebook Live video
Since its inception in 2016, Facebook Live has had a massive impact on users all over the world, with the number of broadcasts nearly tripling year after year to reach a stunning 3.5 billion broadcasts in 2018 alone!
So, how can you use Facebook Live to increase sales? Some instances are as follows:
Q&A Session: This allows you to connect with and engage your audience by allowing them to ask questions on your selected topic or even hosting a ‘Ask Me Anything session. You may use this to allow people to ask questions about a product, an upcoming event, a service you offer, and so on;
Giving your audience a glimpse behind the scenes, whether it’s demonstrating how a product is manufactured or prepping for an event, allows them to get a more authentic image of your company or brand.
3. Videos of the Products
Did you know that after watching a product video, customers are 64-85% more likely to make a purchase? 98 per cent of those polled claimed they have watched an explainer film to understand more about a product or service, according to Wyzowl. Using product videos to increase sales gives you a lot of options.
Product films, which are usually around 30 seconds long, allow you to market your brand and tell a storey in a concise, effective manner that connects with others. Here are some examples of how product videos can help you increase sales:
Explainer videos – show customers how to use and profit from your product.
Product reviews – in exchange for a little reward [a sample, trial, or freebie, for example], ask consumers to give video reviews of your product.
Demonstrate your product and its essential features in a short video.
4. Video of a Live Event
Live videos, unlike conventional videos, are broadcast in real-time to an audience that could be anywhere on the planet. Live streaming on platforms like Facebook Live, YouTube Live, Instagram, Periscope, Twitch, and others allow for an unprecedented level of interactivity and engagement.
You can reach your audience wherever they are via live streaming, from tiny webinars and performances to large conferences and product debuts. Even if they can’t attend in person, they can still participate in the event’s running comment stream.
5. Animated Videos
Animated movies are ideal if you’re camera-shy but want a strong, amusing, and engaging way to tell your storey, the storey of your product, or even an explanation video to demonstrate your job.
Animated videos on a website can enhance the amount of time spent on the site by up to 2 minutes on average. Why? People buy based on their feelings. Pictures, not words, make up the emotional parts of the brain’s language… If a picture is worth a thousand words, a video is worth… well, you get the picture…!
6. Inspire customers to create their own videos
You don’t have to make all of your video material yourself.
Make an effort to involve your customers.
With this strategy, you’ll be able to perform a few things.
You’ll get films for free, and it won’t take up any of your time. It’ll improve customer service.
If your consumers share their films, you’ll get additional brand exposure.
They showcase the greatest videos on their website and even honour the makers of their favourite contributions with awards.
Giving customers credit for their efforts is an excellent method to get them on board.
Furthermore, humans are really inventive.
You might discover that their stuff is superior to yours.
Create a contest or other promotion to encourage your consumers to get their cameras out and start filming.