How Product Development Approaches Must Evolve as The Company Matures

An ISV goes through several stages of maturity.  

It starts as an emerging startup or a company that’s in stealth mode. Next, it matures and establishes a loyal customer base. It also deepens its presence in the market. The final stage is when the company has matured fully and reached its peak. Now, it’s time for the company to expand its universe and tap unexplored territories. 

There’s no doubt that product companies and Independent Software Vendors (ISVs) have to innovate and grow to remain relevant.