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GoDaddy Launches ‘Cup of Coffee’ Campaign in India to Help SMBs Easily Establish a Web Presence

GoDaddy Launches ‘Cup of Coffee’ Campaign in India to Help SMBs Easily Establish a Web Presence

In a move to spread awareness among Indian SMBs and entrepreneurs about importance of online presence and how convenient, fast and cost-effective it is to build a website, GoDaddy has launched a ‘Cup of Coffee’ campaign in India.

While India represents a huge opportunity for GoDaddy, there is a clear industry need to undertake initiatives that expand the overall market in India and that’s the reason behind this campaign. – Rajiv Sodhi, VP and MD, GoDaddy India.

The news comes mere two days after GoDaddy announced partnership with Locu to offer specialized websites for Restaurants.

Titled ‘Get a Web presence in the time you finish a cup of coffee,’ the campaign running simultaneously in New Delhi, Mumbai and Hyderabad will have GoDaddy mobile-experience-zone positioned at various SMB clusters for one month.

SMBs will be given a first hand experience of registering a domain name, building a website, getting an email address and leveraging Google AdWords for website promotion.

The campaign will also see radio and outdoor advertising along with trained GoDaddy experts going door-to-door in selected clusters to ensure maximum outreach to SMBs in the three cities.

GoDaddy will provide following deliverables for Rs. 580 to SMBs under this campaign:

  • .COM domain.
  • 1GB email.
  • Google AdWords credit worth Rs. 2,500.

“GoDaddy India is designed to help India’s small businesses build a successful online aspect of their business, whether they are a one-person operation or a bigger, established company,” said Mr. Rajiv Sodhi, Vice President and Managing Director, GoDaddy India.

“We help our customers by connecting them with our small business experts who can guide business owners and entrepreneurs through what it takes to get a business online successfully. We can help our customers solve problems, harness the Internet and make their businesses successful,” he added.

GoDaddy also recently celebrated Web Professionals’ Day with World Organization of Webmasters.

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