Online retail is on the rise. More and more people prefer to order goods or software online rather than buy them in a traditional store. Consequently, more retailers choose to make their products available online.
To do this, you either have to sell your product on an e-marketplace like Amazon or create your own e-commerce site. If you choose the latter option, you can either code a site from scratch or use a content management system.
This is where Magento comes into play. It is one of the most popular e-commerce CMSs worldwide. Magento helps you easily set up and maintain your own e-commerce website.
You might ask:
Just how easily?
To be fair, to launch a Magento website, you usually need to hire a Magento developer. The software is very flexible, which makes it somewhat complicated. What’s more, it gets frequent updates, so you’ll need a professional to do regular maintenance.
But don’t let that discourage you.
Here’s the thing:
Magento has certain big advantages over other CMSs. For one, Magento specializes in online stores, so the checkout process and all integrations like PayPal payment work extremely well. Moreover, Magento websites are SEO and mobile-friendly and have high performance.
Setting up a Magento website isn’t free. Launching a good Magento website could cost you upwards of $15,000. The upside is that you’ll likely get a full return on this investment fairly quickly.
Retailers who switch to Magento usually report triple the growth rate and recover the initial investment within 5.2 months. After that, it’s pure profit.
Here’s the bottom line:
If you’d like to make your product available online, you should give Magento a try. And if you already have an online store, you should seriously consider switching to Magento. Either way, the move to Magento is likely to pay off handsomely.
And if you’d like to learn more about Magento itself, check out the graphic resource below for more interesting Magento facts.
This post has been written by Nick Galov, Community Manager, Hosting Tribunal.