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Nasscom Community

Facilitating the development of Mobile games in India & Southeast Asia

In this edition of Tech Talks with NASSCOM Community & Insights we focus on “Facilitating the development of Mobile games in India & Southeast Asia”.

India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. At present mobile gaming dominates the Indian gaming sector, contributing more than 90% to gaming market. The Indian gaming market is expected to triple over the next four years and touch $3.9 billion in value by 2025, according to recent reports.

Indian gaming sector has leap-frogged into the mobile gaming era due to the rapid increase in smartphone penetration in the country. Thanks to the smartphones market becoming more affordable, the sector is seeing newer avenues in terms of consumption databases. India has become one of the largest markets for mobile game downloads and Covid-19 pandemic also accelerated the organic growth of digital games as mobile app downloads and user engagement.

Moderator:

Ravi Kikan- Director – Marketing, Online Sales & Growth,Zing HR & Advisory Board Member,NASSCOM Community

Speakers:

Jiahong Wei – Senior BD Manager,Zingfront Games/SocialPeta –  an advertisement intelligence platform company. The intelligent solutions from Social Peta support in better mobile advertising strategies. The platform today includes, ad creatives (over 1 billion ad creatives), ad intelligence, app intelligence, cost intelligence, audience intelligence etc. For user acquisition and market analysis, it mainly focusses on mobile App companies and provide advertising analysis service.

Shruti Verma – Regional Marketing Director ASEAN & India , EPIC Games

Gaurav Gaggar – Startup Specialist, incubated Adda52, Bisresearch, Credihealth, Brainduel, Uniformo

Key highlights:

  • Indian Gaming business journey- the journey, current adoption rates and future trends
  • Case study on the Southeast Asia gaming market and business opportunities
  • Synergising the current engagement of consumers and employment in the gaming arena
  • Entrepreneurial ventures in the Indian gaming industry and suggestions

 

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