Wed, 08/04/2021 – 13:28
There’s an old saying that goes thus: “In good times you should advertise. In bad times you must advertise.”
Meldrum & Fewsmith conducted a series of six studies that conclusively show that advertising aggressively during recessions not only increases sales but also leads to an increase in profits! This fact has held true for all post-World War II recessions, studied by American Business Press since 1949.