Fri, 08/06/2021 – 16:04
The sales conversation has always bummed people out. A sales call has always been met with some prejudice. To top it off, 44% sales reps actually give up after just 1 follow-up.
Does this mean the death of cold calling?
No. In fact, cold calling is five to ten times more effective than email campaigns.
That being said, to achieve the ideal results your sales reps must keep dialing. However, sloppy dialers and the manual effort always wears out your agents, which in return impacts your cold call success rate.