A new top-level domain (TLD) is coming to the scene that is especially meant for businesses. Called “.inc”, the new TLD will be operated by Intercap Registry Inc.
Today, the names of millions of companies end with “Inc.” The new domain will allow the companies to end their website address with the same.
The .inc domain name will available to register in the official language of more than 190 countries. It can be used by any business—from startups to newsrooms to investor relations.
Having a .inc at the end of a web address can help businesses gain credibility and show that they mean business.
Businesses that register the new TLD will get free member benefits worth $2500 from leading brands. For instance, they will get up to $1,000 in free transaction fee credits from Square, free press release on GlobeNewsWire to announce new .inc website, free $100 credit for sponsored listings on Indeed, $150 ad spending match for Google Ads.
They will also get free website migration with no downtime or impact to search engine optimization (SEO).
“We recommend every business, both in the US and abroad, highly consider registering their trademarks in the .inc namespace at SafeBrands,” said Matthieu Aubert, director of Legal and manager of Partner Relations for SafeBrands.
“.inc is delivering unprecedented value to businesses through their extensive naming options and free member benefits. SafeBrands is pleased to be adding additional value with three months of free domain monitoring included exclusively for our clients.”
Further, the new TLD will help businesses to prevent cybersquatting. It is now available for priority trademark registration till April 30, and can be registered here. From April 30 till May 7, it will be available for priority public registration, and then become available for global public registration. The priority trademark registration is priced at around $3,500.
Also read: Google’s .dev domain name for developers now available at standard prices
“.inc gives every business the opportunity to secure one of its most important assets – a premium web address,” said Shayan Rostam, chief strategic advisor to the Intercap TLD portfolio.
“By pairing desirable .inc domains with a flat premium price and popular business services, .inc has positioned itself as the black card of the internet.”
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Given how cheap a .COM or other “old” generic domains registration is, anyone can register one with a “typing error” and try to impersonate another company to their respective clients. Yes, .INC domain registration price may be a bit steep but it will eliminate cybersquatters as well as fraudulent and scam websites.