The Internet has changed the world completely; the way of interacting with people, the way we convey information and the means of doing business. Nowadays, because of the internet, the majority of people are starting their eCommerce stores.
Previously, the store’s user base is restricted to people in the area only. But, thanks to the Internet, now stores can cater the needs of users at local, national as well as international levels.
In this guide, we will study all about eCommerce that will help every beginner in understanding the concept much better. Let’s gets started! Happy Reading!
What is an Ecommerce Store?
Before proceeding with any other thing, let’s begin with the basics. Now, the question is what is an eCommerce store? Ecommerce store; short form of electronic commerce is the means for customers to purchase products and services over the Internet or through a website.
In simple terms, we can say it’s an online shop. Like, Amazon is the most popular and biggest online store we all are aware of in the eCommerce industry.
The eCommerce beauty is the one that provides the option to choose from many. We will discuss the 4 business models that are widely known here:
- B2B: Business to business model is where the business is selling products or services to other businesses. An example of B2B business is Alibaba
- B2C: Business to consumer model involves businesses that are selling to consumers. Like if you are planning to open your retail store online then you will be selling to users rather than businesses. Examples of this type of business are Amazon, Walmart etc.
- C2C: Consumer to consumer model is where consumers sell to other consumers. They do this typically through sites of online selling such as Etsy, eBay, Craigslist etc.
- C2B: Consumer to business model is where the consumer sells their services and products to an organization or business.
As compared to traditional marketing, eCommerce can take your business to the heights of success. The benefit that comes with eCommerce is that users can easily shop online. The business principles that are required to run an offline store also apply for running the online store.
You need the products to sell, a place to sell those products, as well as a proper marketing strategy for attracting customers. In addition to this, with an eCommerce store, a strategy to deliver the goods that you sell will also be required.
What is an Ecommerce Website?
An eCommerce website is a website that simply sells different goods and services. Here we have jotted down few eCommerce websites types that one can look online to check how broad are eCommerce online stores.
Physical goods eCommerce website: Brick and mortar store retailers easily can host the store online for selling to a wide range of audiences. It’s perfect for retailers who wish to boost their sales however not physical stores.
Digital products eCommerce website: Companies that sell different digital products such as video games, software etc won’t require physical stores for selling products since it involves the user downloading the product.
What is an Ecommerce Platform?
An eCommerce platform is simply the software solution that enables businesses for carrying online stores. In such online stores, all type of businesses can sell their services and products to customers across the world. Examples include BigCommerce, Magento, Shopify and so on.
What Makes Ecommerce Store Successful?
Running the eCommerce business, no doubt is not at all easy. Just having the store along with some stock for selling doesn’t mean customers will come and buy the products. Apart from this, there are few things too that one must keep in mind for ensuring that the store can run successfully.
Focus on the user: With eCommerce, it’s possible to sell anything and to anyone. However, you have to be attentive in understanding what to do to make site visitors gain trust. Select the correct website theme, select the right branding as well as give emphasis on one or a maximum of two target audiences. Why? This way you will not get overwhelmed!
Test with Friends: Take the help of your friends and ask them to go through all the steps of purchasing to ensure everything is going perfectly.
You don’t want to have the process of checkout too long since this way people might leave before placing an order.
Be Mobile Optimized: Ensure your users can easily make a purchase on smartphones and tablet devices. Improving the store for the small screen no doubt is paramount for becoming successful in the business.
Research and Develop: Research new and innovative products as well as ways for selling them. There’s no need of restocking the eCommerce store after every month.
Just make sure to hold the attention of your users through innovative ways for growing your eCommerce store.
Invest in SEO and PPC: SEO, as well as PPC, can drive enough traffic to the eCommerce store. So, ignoring these can hamper your business growth.
Hope you have enjoyed reading this amazing post and it helped you in knowing more about the basics of eCommerce.
In future, more businesses will make the decision for starting an eCommerce store. So, If you wish to launch an eCommerce store then don’t wait for it; Start Now!