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6 tips to optimize customer engagement

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6 tips to optimize customer engagement
Wed, 08/04/2021 – 18:54

India represents the 5th largest pharmaceutical market in the world with a $41 billion size and growing at a rate of 16%. It is currently experiencing unforeseen business challenges by way of increased competition, changing consumer behavior, rising employee costs, and new disruptive, agile players. The Covid-19 pandemic has exacerbated this challenge further.

With changing customer behavior and digital disruption across sectors, can pharma brands continue to market products with the same go-to-market models as before?