No matter the industry or business function, many organizations are deciding to launch mobile applications to serve customers online and expand their market reach. Yours might be a government agency serving constituents with information and services and allowing residents and businesses to apply for permits, licenses, etc., or perhaps you are creating a gaming application, providing a streaming and subscription service, offering a mobile app for wealth management or creating a mobile application for retail services.
As your business considers the options and works with an expert mobile application developer to choose a development environment, it is important to think about the advantages provided by a hybrid mobile application development project. In this article, we discuss three reasons a hybrid mobile application can add value to your business.
‘…the revenue potential for hybrid mobile applications and cross-platform mobile application initiatives will be much higher.’
Serving the Customer – If your business is taking the time and trouble to create a mobile application, you want to engage and serve as much of the market as you can. By creating a hybrid mobile application, the business can serve the most customers and expand its visibility and market coverage. The Android and Apple environment serves customers using tablets, smartphones (iPhone and Android) and iPads and smart watches. These customers often have more than one device and some even work in a mixed environment using Apple products at home and Android at work or vice versa. In order to acquire and retain the most customers, the business should avoid making a customer choose. Perhaps a customer might own an Android and, when they are ready to upgrade, may decide to purchase an Apple device. Be ready to serve your customer as their needs and expectations change!
Generating Revenue – If a business limits itself by choosing only one operating system (Android OS or Apple iOS), it limits its ability to generate revenue. Customers like choice and will be loyal to mobile applications and products that allow for flexibility. This flexibility translates into more revenue for downloads and in-app purchases. The cost of building a mobile app depends on complexity and other factors but is generally a bit lower for Android. But, the revenue potential for hybrid mobile applications and cross-platform mobile application initiatives will be much higher.
Building for the Future –When a mobile application developer builds a hybrid mobile app, they design and build with one code. That single code approach allows for easier upgrade and changes as the product evolves. It is faster and more cost-effective to make changes and to accommodate market changes and changes in customer trends and purchasing behavior. As an app evolves, the business may choose to enter the smartwatch or smart device market and hybrid and cross-platform mobile app development will make it easier to enter and leverage new revenue and customer channels.
There are many other advantages to a hybrid mobile application development approach. The three we have presented here will give you a place to start in discussions with your senior management team or your IT consulting partner.
‘As your business considers the options and works with an expert mobile application developer to choose a development environment, it is important to think about the advantages provided by a hybrid mobile application development project.’