1&1 Internet, a leading Web Hosting provider who was very recently in news with appointment of Mr. Robert Hoffmann as New CEO of Hosting, yesterday launched an innovative new TV advertisement by. In complete contrast of a recent much talked about crass Ad which raised a few eyebrows, 1 &1’s Ad focuses on the content. Building upon the success of the debut ad for 1&1 MyWebsite – an easy online application that creates an attractive and highly-tailored business website in minutes – 1&1’s new TV ad highlights must-have elements for online success, including Search Engine Optimization, Social Media and powerful Web applications to enhance functionality. With just a few clicks, 1&1 offers any level of user “a website created by you”.
We see the new 1&1 MyWebsite in action in various business settings (from a sports store to hair salon) – creating a professional quality, mobile-optimized website specially tailored to one of the nearly 140 industry sectors which it includes. 1&1 MyWebsite now makes even lighter work of running an online strategy for any business. We explore innovative elements – such as linking a website to essential social networks like Facebook, the Search Engine Optimization tool, and simply ‘dragging and dropping’ some of the 95 integrated Web apps that can add functionality across eCommerce, communication, social media, or business management.
Robert Hoffmann, CEO Hosting, 1&1 Internet, Inc., said “With tough economic pressures on many small firms, we aim to motivate and equip company owners to achieve a truly effective Internet presence – with all the elements to attract, interact and transact online. Our latest TV ad is both upbeat and effective in showing how one product can deliver on all the ingredients necessary today for online success”.
1&1’s latest MyWebsite TV campaign will involve ads in USA, UK, Spain, Germany, Austria, France, Italy, Poland and Mexico. 1&1 MyWebsite is now airing in the US during prime-time and professional sporting events on channels including CBS, FOX, ESPN, and TBS.
About 1&1 Internet Ltd:
1&1 Internet Ltd based in Slough, west of London, is a web hosting and domain name registration company. 1&1 Internet Ltd is the UK arm of 1&1 Internet AG based in Germany (a subsidiary of United Internet Group, a public company with a market cap of more than 2 Billion GBP). 1&1 was established in 1988 and holds more than 11 million British, German, French, Spanish, Austrian, Polish, Italian and US customer contracts and serves some 11 million domain names at its 70,000 server strong Data Centres. For more information, visit: www.1and1.co.uk