web hosting research

Research Finds That A Majority of the UK Does Not Know What Web Hosting Is

A recent survey has found that over 60% of the UK’s general public do not know what web hosting is. The survey, conducted by UK Reseller web hosting company Heart Internet,  found that despite nearly 10% of the UK population owning their own website, “web hosting” is still not a common term for the general public. “What this tells us is that the web hosting industry isn’t fully mainstream yet and whilst a lot more people are exploring the idea of having their own website, we need to be careful that we use the right language and channels to reach them” said Jonathan Brealey, Director, Heart Internet. “For example, when selling to people building their very first website you shouldn’t try to seduce them with technical jargon. Instead tell them what they need to know and how the product will ...

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