social madness competition hivelocity

Hivelocity’s “Check Out My Server” Campaign Has Customers Requesting Personalized Pictures Of Their Servers

Known for coming up with innovative campaigns to drive customer interaction, Hivelocity has launched a new social media campaign targeting new and existing customers.  Earlier this year, Hivelocity  also held First Annual Parade of Racks Beauty Contest  at it’s data center. Titled “Check Out My Server,” the new social media campaign has an interesting premise. Via their Twitter, Facebook and G+ accounts, Hivelocity’s customers can request a personalized picture be taken of their dedicated server or even direct a 6 second Vine video at the server’s rack. “It recently dawned on me  that in our business the customers rarely get to see the product they are paying for.  This didn’t seem right to me.  For all the customer knows they are getting some dingy white box held togethe...

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