A recent survey has found that over 60% of the UK’s general public do not know what web hosting is.
The survey, conducted by UK Reseller web hosting company Heart Internet, found that despite nearly 10% of the UK population owning their own website, “web hosting” is still not a common term for the general public.
“What this tells us is that the web hosting industry isn’t fully mainstream yet and whilst a lot more people are exploring the idea of having their own website, we need to be careful that we use the right language and channels to reach them” said Jonathan Brealey, Director, Heart Internet.
“For example, when selling to people building their very first website you shouldn’t try to seduce them with technical jargon. Instead tell them what they need to know and how the product will help them achieve their goal of building a website,” he added.
The survey of a representative sample of 1,000 people throughout the UK and Ireland, found that there was an age and gender gap in knowledge as well.
According to the research, 35-44 year olds were the most common age group to have heard of web hosting, and more men claim to know what web hosting is with 44 per cent of males answering “yes” compared to a third of female respondents.
Very recently HeartInternet also released an Inforgraphic pertaining to website security.
Sources of information:
(1) 1000 representative sample of the UK population surveyed online via an online questionnaire.
(2) 4500 UK representative sample of the UK population surveyed online via an online questionnaire.