Google is finally launching the .APP domain extension, three years after acquiring the rights to manage it.
.APP is the newest top-level domain (TLD) name from Google Registry. A TLD is the last part of a domain name, like .COM or .ORG. Google said that the .APP is a more secure domain name, built specifically for apps and app developers.
All the .APP extensions will have Hypertext Transfer Protocol Secure (https) by default, which means that the .APP TLDs will come with built-in security. It will protect against ad malware and tracking injection by ISPs, as well as safeguard against spying on open Wi-Fi networks.
“Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web. With a memorable .app domain name, it’s easy for people to find and learn more about your app. You can use your new domain as a landing page to share trustworthy download links, keep users up to date, and deep link to in-app content,” wrote Ben Fried, VP, CIO, & Chief Domains Enthusiast, Google, in a blog post.
In 2015, Google had paid $25 million at an ICANN auction to buy the rights for .APP domain. It was the most expensive bid at the time, which was later beaten by .WEB.
The .APP domain extension will be generally available through the registrars from 8th May. Since 1st May, it is available to be registered as part of Google’s Early Access Program at an additional cost to secure the desired domains.
On 1st May, it costed as much as $12,523, and the price will decrease to less than $200 when it becomes publicly available.
According to Domain Incite, more than 3000 .APP domains have already been registered through Early Access Program, which includes Uber Technologies, Instagram, and some celebrities like Taylor Swift and Miley Cyrus.