DAILYHOSTNEWS, November 3, 2011 – Web hosting provider Hostgator has partnered with internet search giant Google to achieve one particular goal in India: Make the country’s small to medium sized businesses available on the world-wide-web.
A recent report by Reuters discussing Google’s push for mobile internet in the country indicated that India represents one of the largest internet markets in the world, ranking after the U.S. and China. Despite that, only 100 million Indians have internet access, although the country is home to over one billion people.
Google is investing in the three-year program by paying for the .in domain registry of SMBs for 12 months, and creating an India Get Your Business Online website where SMBs can apply for their new sites. HostGator, a privately-held web hosting company in Houston, Texas, is providing hosting, its site building tools, and support. Only organizations in India will qualify, Google said.
After the 12 months are up, businesses will have the option to renew their services with HostGator at a discounted fee. If the business chooses not to renew its domain with HostGator at the end of 12 months, it will be released and can be registered by anyone. Before the end of that year, the business can transfer the domain away from HostGator for free.
Google said consumers will benefit from having access to better information of local businesses, while business owners will benefit as their customers will be able to find them easily. Down the line the company will also expect a net-savvy generation of SMBs to advertise their products and services through Google, analysts said.
As part of its package, Google is offering SMBs a 2500 rupees (US$50) free advertising trial on Google AdWords to help promote their sites.
Founded in 2002 by current President and CEO Brent Oxle, HostGator.com is a world leading provider of shared, reseller, and dedicated web hosting services.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information.