Equinix, global data center services provider, announced on Monday that it has appointed Sara Baack as Chief Marketing Officer. As CMO, Baack is responsible for Equinix’s global brand, product and service portfolio, industry analysis, communications and vertical market development.
Baack joins Equinix from Level 3 Communications, Inc., where she was Senior Vice President of Voice Services, in charge of a $1 billion business unit with responsibility for strategy, product management, pricing and commercial support, interconnection/regulatory policy, vendor management, network planning and routing. During her 13-year tenure at the company, Baack held a variety of positions including Senior Vice President of Wholesale Markets, Vice President for Colocation Services and supported due diligence and integration for a number of acquisitions by Level 3. She began her career at Level 3 as Director of Corporate Strategy.
Steve Smith, Equinix’s Chief Executive Officer, commented: “Equinix is on its way to delivering more than $3B in annual revenue by 2015. One element of achieving this objective relies on a strong brand and unique go-to-market strategy. Sara is a tremendous leader and I couldn’t be more pleased to have her join the Equinix team as we march towards this goal.”
“I am very pleased to be joining Equinix at such an exciting time in its growth,” commented Baack. “Equinix’s strategy of building a global interconnection platform is certainly paying dividends. I look forward to elevating the brand and deepening our business ecosystems across our global platform of data centers.”
Baack began her career at PaineWebber Incorporated as a Financial Analyst in investment banking and moved on to become Vice President of Principal Transactions where she invested the firm’s proprietary capital in communications businesses. She received her BA in history and managerial studies from Rice University and her MBA from Harvard University Graduate School of Business.