Arbor Networks Inc.,a network security and management solutions provider has enhanced it’s Advantage Partner Program by including a new tiering structure designed to support partner ramp-up, and deliver a compelling and profitable value proposition as partners grow their business with Arbor.
– Bill Lipsin, VP, Arbor Networks.
“A successful channel program requires several elements to help drive the overall success – the most important are a compelling solution and large market opportunity that provides the ability for a partner to grow and to financially prosper. Arbor has both,” said Bill Lipsin, vice president of partners and alliances for Arbor Networks. “Combined with our flexible program model, it’s a win-win for our partners worldwide to address the ever-changing landscape of advanced security threats and capitalize on these market opportunities.”
With four levels – Authorized, Advantage, Premier and Elite – the 2013 Advantage Partner Program accommodates for varying partners’ business models while better differentiating them in the market based on their capabilities and the investments that they make in marketing and training to help them sell and support Arbor solutions. For each tier, partners are rewarded through benefits including deal registration, marketing support, sales and technical training, and lead referrals. The new tiering structure gives Arbor an opportunity to evolve the partner program, effectively expanding its partner base while providing broader coverage across various verticals, geographies and skill levels. The enhanced program also introduces product specializations for partners that wish to become technically proficient in specific products.
Since its inception in 2011, the Arbor Advantage Partner Program has experienced solid upward momentum, with a 30% growth rate in partner revenue, year over year. Arbor’s Advantage Program was also just named to CRN’s 2013 Partner Program Guide.